The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Determine marketing communication requirements
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Confirm marketing communication purpose and objectives with the client Completed |
Evidence:
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Obtain comprehensive client and product information Completed |
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Review outcomes of previous marketing communication with the client Completed |
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Confirm budget allocation with the client Completed |
Evidence:
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Develop a marketing communication brief
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Develop a brief, ensuring it contains a client profile, purpose statement and objectives that reflect client needs Completed |
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State marketing communication objectives in measurable terms and provide specific guidelines on what is to be accomplished by the marketing communication Completed |
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Define key characteristics, competitive factors and the market situation facing the product or service Completed |
Evidence:
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Include a summary of information on the target audience, and legal and ethical constraints Completed |
Evidence:
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Design the integrated marketing communication strategy
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Select marketing communication options appropriate for the marketing communication brief Completed |
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Critically analyse the advantages and disadvantages of each marketing communications variable and media vehicles for the product or service Completed |
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Determine media characteristics that match the requirements of the brief Completed |
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Analyse media consumption habits for primary and supplementary marketing media among target audiences Completed |
Evidence:
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Evaluate media styles as they relate to brand character of the product or service being marketed Completed |
Evidence:
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Compare the advantages and disadvantages of selecting multiple media in a media plan Completed |
Evidence:
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Develop and apply criteria for selecting multiple media combinations Completed |
Evidence:
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Select and recommend media for the marketing strategy
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Select media vehicles that match the requirements of the marketing brief for the product or service Completed |
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Recommend primary and secondary marketing media that meet target audience preferences Completed |
Evidence:
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Ensure recommended media meet the brief, client's requirements, and legal and ethical constraints Completed |
Evidence:
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Develop a creative brief
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Identify creative content for the chosen media using consumer language in the brief Completed |
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Identify pitch or appeal for the product or service in the brief that meets client requirements Completed |
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Identify supporting information required for consumer understanding of the product or service in the brief Completed |
Evidence:
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Ensure that budget for creative work, consistent with the overall marketing budget, is contained in the brief Completed |
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Incorporate a deadline for creative work that is consistent with the overall media schedule in the brief Completed |
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